As is the case with other virtual events, your ability to attract a wider audience via digital has become very popular worldwide. Putting aside the fact that many may have felt forced into trying this new way of approaching events, there’s actually a whole host of fantastic benefits for everyone involved, and plenty of ways that virtual exhibitions can provide an enhanced experience for both your audience and for you as marketers or event organizers. It is challenging to provide the same value at external hybrid events, as in-person attendees are able to network more freely and engage easily with content than those attending virtually. These events allow attendees who are unable to travel to the event to participate and learn. These events require higher levels of video production so that virtual attendees are provided a similar quality to in-person attendees. They can be user conferences or industry conferences. These events are held for those outside of your organization. Virtual team-building activities can work well at internal hybrid events. The next best option is to host events that are part in-person, part virtual. While it would be great to fly every employee to your organization’s headquarters, it would be incredibly costly, and the scheduling required would be time-consuming. For organizations that span countries, even continents, internal hybrid events are used to share a message to the entire company when employees are not all gathered in the same place. These are town halls, sales kick-offs, companywide events, trainings, department meetings, and more. While not as effective in terms of lead capture and networking as an in-person event, virtual conferences allow attendees to view keynotes in real-time, build their own agenda from relevant, on-demand content, and interact with other attendees. Virtual conferences include multi-session content and can involve community engagement tools. Much like in-person conferences, virtual conferences are built around a live, complex agenda that includes keynotes, sessions, breakouts, and more. These can also include internal and external training. Due to their one-off educational nature, webinars have thrived with 100% virtual attendance. Webinars typically use video conferencing tools that allow Q&A, the ability to present live or a pre-recorded video, and be offered as on-demand after the fact. Companies can charge attendees to join webinars using online payment services or can be offered for free. The advantage of hosting webinars is that they allow attendees from around the world to join in and listen as one or more speakers present the content. What is a webinar? Webinars typically last somewhere from 30 to up to 80 minutes. Below are the four main types of virtual events 1. Virtual events are not a replacement for other types of events, but a new type to add and to enhance your entire program. When it comes to your total event program, virtual events can be added to the mix of events you host, events you attend, and your internal events. According to Google Trends, the world is pivoting to virtual more and more. A virtual event is one where individuals experience the event and its content online rather than gathering in-person. These are all examples of virtual events. You might even have attended a conference from the comfort of your desk. Odds are you’ve attended a webinar online, watched an on-demand workout class, or joined a meeting using a video conferencing tool. Virtual Events as Part of Your Meeting and Event Program.How to Turn Your Live Event into a Virtual Event at the Last Minute.
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